Food Drives Fuel Sales

To develop a competitive food offer at a petrol station makes sense not only because the profit margin is much higher than on fuel sales. According to Steve Tremlett of UK supermarket brand Somerfield a third of customers at petrol stations come for fuel, a third come for food and a third come for food and fuel. So for the food and fuel customers, having a proper food offer also drives fuel sales.

Name creation for TfL

Creating a name for a scheme that will change the way we think about moving around London.

Source London is a new London-wide electric vehicle charging network initiated by the Mayor of London with a view to promote the widespread use of electric vehicles (EV) throughout the capital. From Spring 2011 there will be a phased installation of 1,300 public charging points on residential streets and off-street locations such as car parks, supermarkets, shopping and leisure centres.

Source London is a very important initiative, designed to change the way we think about getting around London. We worked with Transport for London, one of the principal partners and the organisation that will run the scheme, to develop the new brand.